Click to Call Marketing

Click to call marketing is a form of communication and advertising that allows a user to click on a link online and connect and call directly to a phone number, which will likely redirect to an advertiser call center. A click to call link can be a text link, button or a phone number, similar to hyperlinks online. Many smartphones will recognize a phone number and automatically generate a click to call link.

Sometimes click to call marketing and pay per call marketing are used interchangeably.